When serial entrepreneur Jason Richelson brought on finance expert Ruth Ku as the CFO of one of his companies, they both noticed a large gap in the accounting world: the need for smarter, better bookkeeping. A typical bookkeeper spends hundreds of hours manually logging expenses, receipts, and invoices for a company - which costs their clients a lot of money and leaves room for error.
On a mission to make finances easier for startups, Jason and Ruth teamed up to build a tool that takes all of a company’s financial documents, and captures that data in an automated fashion. Enter bookkeep.com: a software platform that keeps your books up-to-date without manual entry.
In addition to serving up intelligent data automation, the bookkeep.com team also believes that there’s an important need for human touch in today’s digital world. When you work with bookkeep.com, you also work with certified CPAs with real entrepreneurial experience who guide you towards smarter business decisions, every single day.
As the CEO of bookkeep.com, Ruth personally reviews all financial statements, answers accounting questions, and provides teams and clients with the expertise of a CFO - without the hefty cost. She is an experienced finance executive who is passionate about helping growth-oriented startups build solid finance functions from the ground up. Previously, Ruth was the VP of Finance at companies like ShopKeep, Buffer, Signpost, and RotoQL. She is also a certified public accountant. When Ruth isn't working, she enjoys watching movies, cooking, yoga, and hiking.
A serial entrepreneur and software product expert, Jason has 17 years of experience founding and scaling companies, including InternetCash.com, The Greene Grape Grocery and Wine, and ShopKeep. He puts his product expertise to good use as the CTO of bookkeep.com, where he’s constantly working on building out the platform’s data entry automation features and helping businesses grow. With an accredited software patent and having authored articles for Entrepreneur, Jason speaks on topics ranging from payments and ecommerce to small business and technology startups. He enjoys spending quality time with his two kids, running, hiking, and sailing.